The MacGuffin

Archive for January, 2010

Where’s My Bleeping Phone?

Posted by Lauren Rugani on January 6, 2010


Came across this short press release out of the Consumer Electronics Show today. My head nearly exploded with “what ifs” so I felt the need to write them down.

Losing your cell phone can be exasperating and expensive. But what if your phone could call out to you, letting you know it was about to be left behind? Read the rest of this entry »

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Bespectacled Spectators: Will viewers embrace 3D TV channels?

Posted by Lauren Rugani on January 5, 2010


3D television is set to pop up in our living rooms this year, when ESPN airs the FIFA World Cup in 3D on June 11.

After several failed attempts to see Avatar in IMAX, I finally succumbed to seeing it in regular old Digital 3D last weekend. Unfortunately, the one-size-fits-all 3D glasses did not sit securely on my face and I sat there for nearly three hours (including 3D previews) holding the spectral spectacles in place. I was also eating popcorn and ended up with several buttery smudges on the lenses, which made for an even more miserable viewing experience, but that is neither here nor there.

The point I intend to make (eventually) is that 3D would be a lot cooler without the glasses. But first, the news: ESPN and The Discovery Channel announced today that they will begin to broadcast 3D entertainment in your living room as early as this year. ESPN plans to have a channel dedicated exclusively to 3D sporting events, the first being the FIFA World Cup match on June 11. It won’t run 24 hours a day, but has plans to air 85 live events in its first year. Discovery is aiming for a full-time 3D network, but hasn’t said which shows it will run. Read the rest of this entry »

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